The best part here is it stays away from heavy jargon. With so many people from so strikingly different backgrounds, it really isn’t hard to collectively appreciate it as a huge knowledge pool. Most of the advertisements he worked on have a cricket-based premise which ultimately struck a chord with the audience. He associates his huge family to Google, stating that all solutions to all the questions he’s had were sought within the house itself. Cricket, Pandey’s most loved sport, was not as mainstream then as it is now, but still the man passionately pursued the game because it caught his interest. For example, he remembers a particular utterance of her sister, which his father was quick enough to turn into an impromptu song, which was ‘ Amma chai pakayi kya?‘ The choice of words used made him remember it to this date, and while I’m pretty sure it’s a great family joke, it’s also a brilliant creative trigger.

His memories form the key to every single chapter in Pandeymonium, and every memory has strong point(s) that makes it worth remembering.

Early on in the book he talks of how his childhood environment instilled the creative gene in him and his siblings, and how his observational and conversational skills were naturally honed in his early years to develop personality traits that he’d find immensely helpful in his career of advertising. The book Pandeymonium, title of which has been inspired by Piyush Pandey’s family group on Whatsapp, is an unfeigned account of the things he loves – family, cricket, Ogilvy and advertising and how the universe conspired to make him the man he is today.

Piyush pandey book